VUDU for Playstation 3

According to the announcement :-

No subscription is necessary to browse their library of more than 4,000 HD movies, including many new releases the same day they are released to DVD and Blu-ray.  The movies are available on-demand and you only pay for the movies that you watch.  Also, when you sign up for a VUDU account, you will receive a $5.99 credit on your account for one free HD rental.

http://blog.us.playstation.com/2010/11/23/stream-hd-movies-instantly-with-vudu-application-available-today/?utm_source=twitter&utm_medium=social&utm_campaign=vudu_app_112310